1. Start with Midway’s actual service boundary
The U.S. Census Bureau records Midway as a municipality in Wasatch County, Utah, with a 2020–2024 ACS five-year population estimate of 6,171 and a margin of error of 36. That is geographic and population context, not evidence of demand, competition, call volume, staffing needs, language preference, case volume, or revenue. Your firm may serve Midway alone, Wasatch County more broadly, or clients elsewhere in Utah. Those boundaries should be explicit before you assess intake performance. Intake Coach can be relevant wherever your firm receives and evaluates intake calls, but the right review group depends on the service area and the calls you choose to include.
Recommended approach
List the geographic areas and practice types your intake team is authorized to handle. Then decide whether Midway callers should be evaluated separately, grouped with Wasatch County matters, or reviewed within a wider Utah intake population. Do not use the population figure to set a target for calls or signed matters.
