1. Match coverage to Layton and Davis County matters
Bosseo’s public Legal News page says its NewsFeed monitors local and national legal-news sources for a firm’s state and matches stories to practice areas. The available geographic evidence identifies Layton as a municipality in Davis County, Utah; it does not establish that every Davis County resident is a prospective client or that a particular story will generate inquiries. Your first evaluation should therefore distinguish Utah-wide legal developments from stories specifically relevant to Layton or Davis County. A page about a Utah law change may have a different audience and call to action from a page about an incident in Layton.
Recommended approach
Ask Bosseo to review how geographic relevance would be handled for your selected practice areas. Decide whether your pages should address Layton, Davis County, Utah, or more than one of those scopes, and document when a story is too remote or unrelated to publish.
