Define what “ROI” means for your Hyrum practice
A dashboard is only as useful as the terms behind its totals. Bosseo describes its ROI Dashboard as a live view that brings rankings, AI citations, calls and leads together, with leads and matters by case type tied to revenue. Its public page also describes lead classification, case-type breakdowns, source attribution, forms and intakes, review tracking, and trends over time. Before evaluating the product, decide whether your firm’s working definition of return stops at a potential new client, continues to a qualified consultation, or ends at a signed matter and collected revenue. Those are different events. Hyrum city’s population estimate does not answer any of them, and it should not be used as a substitute for firm data.
Recommended approach
Ask Bosseo to show the exact event definitions and fields used for potential new clients, current clients, other contacts, case types, matters and revenue. Record which figures are observed directly and which require your staff to enter or confirm. Treat the result as a measurement design decision, not a forecast of Hyrum demand.
