1. Set the geographic boundary before discussing news coverage
Hyrum is a municipality in Cache County, Utah. A Hyrum-focused plan should distinguish the city from the county and from broader Utah coverage. A story relevant to people in Hyrum may concern a state law, an agency action, a court decision, or an incident elsewhere in Utah. The population estimate establishes the place and its scale, but it does not establish whether residents search for a particular legal topic or whether a news page will generate an inquiry. Ask Bosseo to explain how stories are matched to the firm’s state and practice areas, and decide whether the firm wants coverage framed for Hyrum, Cache County, Utah, or more than one of those geographies.
Recommended approach
Bring a written geographic policy to the consultation. Specify which locations may appear in page titles, which Utah stories are relevant, and when a story is too remote to be useful to a Hyrum audience.
