1. Start with Hyde Park’s actual geographic boundary
Hyde Park is a municipality in Cache County, Utah. The 2020–2024 ACS five-year population estimate for Hyde Park city is 5,540, with a margin of error of 36. That figure describes the city’s population; it does not establish legal demand, search volume, competition, leads, cases or revenue. It also does not describe all of Cache County or the broader Utah market. For an ROI Dashboard, that distinction matters because a location field should not silently turn a city metric into a county or statewide conclusion.
Recommended approach
Ask Bosseo to show how location is represented in the dashboard. Separate Hyde Park city from Cache County, other Utah locations and any metropolitan-area reporting used by the firm. Decide whether geographic reporting should be based on the visitor’s location, the service page, the call record, the matter address or another documented field. Keep those definitions visible when reviewing performance.
