1. Start with Highland’s actual coverage problem
The Census record places Highland in Utah County and records 20,119 residents for the 2020–2024 ACS 5-year period. That is useful geographic context, not evidence that your firm receives a particular number of calls or that callers need a particular practice area. Review your own call records by hour, day and disposition. Separate unanswered calls, existing-client calls, wrong numbers, prospective matters and calls that require an immediate attorney response. This keeps the decision tied to your firm rather than to an unsupported demand assumption.
Recommended approach
Ask Bosseo to review your current routing and identify where an unanswered call should go. Decide whether the AI should function only as overflow, or also cover nights, weekends and holidays. Confirm the rule that lets your team receive the first ring and the AI act as a backstop.
