1. Set the geographic boundary before choosing stories
Farmington and Davis County are not interchangeable with the entire Salt Lake City metropolitan area, Utah or a statewide audience. The Census record identifies Farmington as a municipality in Davis County. Bosseo’s public Legal News description says its monitoring is matched to a firm’s practice areas and state. That makes geographic governance an important buying question: a Farmington firm should determine whether a page is intended for Farmington residents, Davis County readers, people elsewhere in Utah or a broader audience affected by a Utah legal development. Population alone cannot establish which boundary will produce inquiries.
Recommended approach
Ask Bosseo to show how geographic relevance would be reviewed for your firm. Define acceptable references to Farmington, Davis County, Utah courts, agencies, roads or laws before publication. Keep the boundary tied to the firm’s actual service area rather than treating the city population as a forecast.
