1. Start with the calls your Willis practice actually accepts
A city population estimate cannot tell you how many prospective clients will call, which practice areas they will mention, or whether your current team needs more coverage. For a firm serving Willis and Montgomery County, the first useful distinction is geographic: which callers are within your service area, which matters require another jurisdictional decision, and which calls should be escalated to an attorney. Intake Coach’s public description says every intake call can be recorded, transcribed, tagged by case type, scored, and reviewed. The practical question is whether those outputs reflect the boundaries and matter types your firm already uses.
Recommended approach
Bring a representative set of intake situations to a consultation: new inquiries, follow-up calls, calls requiring an attorney decision, and calls that should not proceed. Ask how your preferred service-area rules, qualification questions, ownership assignments, escalation points, accessibility needs, and follow-up responsibilities would be evaluated. Do not use the Willis population estimate to set a target for calls or signed matters.
