Start with the geography your firm actually serves
The U.S. Census Bureau records Wichita Falls city as a municipality with a 2020–2024 ACS 5-year population estimate of 102,581 and a margin of error of 59. The city has recorded county relationships with Clay County and Wichita County. That fact describes the place; it does not establish legal demand, search volume, call volume or the number of suitable inquiries. Your intake design should therefore begin with the geographic rules your firm already uses: Wichita Falls city, one or both listed counties, Texas generally, or another defined service area.
Recommended approach
Write the geographic eligibility language before selecting questions. Decide whether location is an early qualification question, a routing field or a matter for staff review. Do not use the city population as a forecast. Use it only as context for defining the market you want the intake experience to address.
