1. Start with the geography your firm actually serves
Wharton is a municipality in Wharton County, Texas. The 2020–2024 ACS five-year population estimate for Wharton city is 8,724, with a margin of error of 23. That is a description of the city’s population—not evidence of legal demand, search volume, competition, lead volume or staffing requirements. Video Intake should therefore reflect your firm’s actual service area rather than treating the city estimate as a forecast. Decide whether the website should qualify people located in Wharton city only, throughout Wharton County, or in another geographic scope your firm publicly serves. If your practice has location or matter restrictions, those boundaries belong in the intake questions and routing rules.
Recommended approach
Bring a current list of accepted service locations and excluded locations to the consultation. Ask Bosseo to review where geography should appear in the visitor path, what happens when a person falls outside your scope and whether an out-of-area inquiry should receive a different response. Do not use the Wharton population figure to set a target for completed intakes.
