What does Bosseo say Lead Attribution records?+
Bosseo’s public page describes channel, referrer, landing page, device, session detail and attached intake answers. It also describes calls joining the journey and outcomes extending beyond the initial lead to consultation and signed case.
Can this prove that West Livingston has legal demand?+
No. The Census population estimate for West Livingston is geographic and demographic context only. It does not prove demand, competition, search volume, inquiries, cases or revenue. Attribution can help evaluate your firm’s recorded journeys; it cannot establish demand in advance.
Do we need to ask every caller how they heard about us?+
Bosseo presents the service as connecting journeys behind the scenes rather than relying on a manually maintained source spreadsheet. Ask during the consultation how calls are matched, what happens when a match is unavailable and what your intake team must still record.
Can we judge a channel by leads alone?+
Lead count alone can omit qualification and matter outcomes. Bosseo describes connecting intake answers and tracking outcomes through consultation and signed case. Your firm should define those stages and confirm which records can be measured consistently.
Can Lead Attribution show which page produced an inquiry?+
Bosseo’s public page says the journey includes the landing page and can identify the page that earned the click. Confirm how this applies to your site, repeat visits, phone inquiries and records where the journey cannot be fully connected.
Will attribution guarantee rankings or new cases?+
No claim of guaranteed rankings, inquiries or cases should be used to make this decision. Evaluate attribution as a measurement capability, not as a promise of marketing performance.