1. Set the geographic brief around Travis Ranch and Kaufman County
A law firm may serve Travis Ranch while also accepting matters elsewhere, but those are separate coverage decisions. A page about a statewide law change is different from a page about an incident in Kaufman County, and neither should be treated as evidence that every nearby resident is a prospective client. The population estimate of 9,025, with a margin of error of 1,446, can help describe the place in the brief.
Recommended approach
Define the intended geography before reviewing Legal News: Travis Ranch, Kaufman County, Texas statewide coverage, or another service area the firm chooses. Ask whether a story should receive local treatment, state treatment or no page at all. Keep the geographic language accurate so a reader is not led to believe that a Travis Ranch page covers all of Texas or that a statewide story is specific to Kaufman County.
