1. Define the coverage area before discussing content
The available Census record identifies Town of Pecos city as a municipality in Reeves County. It does not establish that people throughout Reeves County search for the same services, nor does it establish that a Town of Pecos audience is interchangeable with a countywide, regional or statewide audience. Bosseo’s public Legal News page describes monitoring for stories in a firm’s state and matching them to its practice areas. That makes geographic definition an early buying decision: a firm should distinguish the Town of Pecos city, Reeves County, other Texas places and any broader service area it actually serves. A page about a statewide legal development may be relevant to a local practice, but its location language should not imply that a statewide event occurred in Town of Pecos.
Recommended approach
Ask Bosseo to show how geographic scope would be handled for your firm. Decide whether the site should speak specifically to Town of Pecos, to Reeves County, to Texas, or to more than one area. Do not use the Census population estimate as a forecast of demand.
