Start with the calls your firm actually receives
A population figure cannot tell you how many prospective clients contact your firm, what matters they ask about, or whether one person or several people handle intake. For a firm serving the Town of Pecos in Reeves County, the first useful question is operational: what happens during the calls you already receive? Intake Coach’s public description says every intake call can be recorded, transcribed, tagged by case type, scored, and reviewed with specific coaching suggestions. That creates a basis for examining real conversations instead of treating local population as a proxy for demand.
Recommended approach
Bring a representative set of recent intake conversations to the decision discussion, subject to your firm’s privacy, consent, and record-retention requirements. Identify whether the review should focus on information gathering, next-step clarity, callback details, escalation, or another issue that matters to your practice.
