1. Make The Colony and Denton County part of the coverage decision
The Colony is recorded as a municipality in Denton County, Texas. A firm may serve The Colony while also serving other parts of Denton County or a broader Texas market, but those are different geographic scopes. Legal News should therefore be evaluated against the locations the firm is actually authorized and prepared to discuss. A story affecting Texas law may be relevant to a The Colony audience; a matter described as local may concern another municipality or county. Neither the city population estimate nor the county relationship proves that a particular story will produce inquiries.
Recommended approach
Write a geographic policy before reviewing topics. Specify whether coverage should address The Colony, Denton County, Texas, or a combination; identify locations that should not be described as local; and require each page to explain the relevant geographic relationship accurately. Use the population figure only as context for the municipality, never as a forecast.
