1. Start with the geographic relationship, not a population assumption
Terrell Hills is a municipality in Bexar County, Texas. That distinction matters when a law firm describes its service area. A page about Terrell Hills should not silently become a page about every person in Bexar County, the San Antonio metropolitan area or Texas. Those are different geographic scopes. The Census record gives the city a 2020–2024 ACS 5-year population estimate of 5,070, with a margin of error of 22. It is appropriate context for deciding whether a city-specific page needs a narrowly defined purpose. It is not evidence that residents are searching for counsel, that competitors are strong or weak, or that the page will produce inquiries.
Recommended approach
Ask Bosseo to map each proposed page to an exact service area and intended question. Decide whether Terrell Hills belongs in a city page, a broader Bexar County explanation, or both, based on the firm’s actual service policy and the usefulness of the information—not on population alone.
