1. Start with Temple and Bell County coverage
Geography affects whether a news page is useful. Temple is a city in Bell County, Texas. A firm serving Temple may also define its service area more broadly or more narrowly, but a city population should not be treated as proof that people are searching for legal help. The decision is instead whether a story has a clear relationship to the firm’s practice and the places it serves. A page about a statewide Texas law may be useful to a Temple audience when it explains the law accurately and identifies the questions the firm handles. A page about an unrelated incident is not made relevant by adding the word Temple.
Recommended approach
Before approving coverage, set a geographic policy: Temple only, Bell County, Texas statewide, or a combination appropriate to the practice. Review whether each page names a location only when the location is relevant and supportable. Ask Bosseo how geographic relevance is handled for your selected practice areas rather than assuming that every local or statewide story will fit.
