1. Start with Taylor’s actual service area
Your firm may serve Taylor, Williamson County, or a broader Texas area. Those are not interchangeable audiences. The Census identifies Taylor as a municipality and records its county relationship as Williamson County, but the population estimate does not tell you which visitors have a legal matter, which practice areas they need, or whether they will complete an intake. A Video Intake decision should therefore begin with geography as a routing question: which locations, case types and service boundaries should a visitor be asked about before the inquiry reaches your team?
Recommended approach
Write down the geographic boundaries your firm accepts before reviewing the question flow. Decide whether a visitor outside Taylor or Williamson County should receive a different response, be directed to another office or service area, or be reviewed manually. Treat those decisions as firm policy to confirm—not as conclusions drawn from population data.
