Use Stephenville’s geography to define the intake question
Your service area may include Stephenville, other parts of Erath County, or a broader Texas practice area. Those are different geographic decisions, and a city population estimate cannot tell you how many prospective clients will call or which matters your firm should accept. Start by identifying the locations, practice areas and matter types your firm actually serves. Then examine whether callers are being routed to the right owner, whether jurisdiction is confirmed, and whether a follow-up is assigned when the first conversation does not end in a consultation.
Recommended approach
Bring a representative set of recent intake records to a consultation, with sensitive information handled according to your firm’s policies. Review how your team identifies location, urgency, case type and next action. Intake Coach can be evaluated against those decisions rather than against a population-based assumption about Stephenville.
