1. Set the geographic boundary before choosing stories
Southlake’s county relationship matters when a story is local. A firm may serve Southlake while also handling matters elsewhere in Denton County, Tarrant County, or another stated Texas geography. Those are different geographic claims and should not be blended. A Legal News review should therefore identify which locations the firm is authorized and prepared to discuss, which courts or agencies are relevant, and whether a proposed page should refer to Southlake, one county, both counties, Texas, or a broader area. Bosseo’s public Legal News page says its coverage is matched to a firm’s practice areas and state. The page does not establish that every Southlake or county story will be selected, nor does population establish that a topic will attract prospective clients.
Recommended approach
Bring a written service-area map to the consultation. Ask Bosseo to explain how a Southlake story would be screened against the firm’s actual geographic scope, and require each proposed page to use only the locations the firm can accurately serve.
