1. Set the geographic boundary before discussing a story
A Silsbee law firm may serve people in the city, elsewhere in Hardin County, across Texas or in another defined service area. Those are different audiences. The Census record identifies Silsbee as a municipality in Hardin County; it does not say that residents need a particular legal service or that a news event will generate inquiries. A Legal News page should therefore distinguish the location of an event, the law that applies, and the places where your firm accepts matters. A statewide legal development may be relevant to a Silsbee practice without being described as a Silsbee event. A county incident should not automatically be presented as evidence of a citywide trend.
Recommended approach
Before booking, write down your actual service geography by practice area. Ask Bosseo how story matching would treat Silsbee, Hardin County and Texas, and decide whether each page should name one place, several places or no local place at all. Reject any plan that treats the city’s population as a proxy for demand.
