1. Define what Sansom Park reporting should include
A location label can conceal an important measurement decision. Your firm may want to evaluate activity associated with Sansom Park itself, Tarrant County, Texas, or a wider service area. Those are different geographic scopes. Bosseo’s public ROI Dashboard page describes city data, keyword tracking and source attribution as dashboard information. Before relying on a location view, decide whether “Sansom Park” means a search target, a caller’s stated location, a page location, or another field.
Recommended approach
Ask Bosseo to show how location is represented in the dashboard and agree on a written definition for Sansom Park, Tarrant County and any broader Texas coverage.
