1. Set the geographic boundary before reviewing performance
Sandy Oaks is a municipality in Bexar County, Texas. The 2020–2024 American Community Survey 5-year population estimate for Sandy Oaks city is 5,396, with a margin of error of 23. That figure describes the city population; it does not establish legal demand, search volume, competition, calls, cases or revenue. It also does not describe all of Bexar County or the wider Texas market. For a dashboard review, that distinction matters. A city target, a county target and a broader service area should not be combined under one unnamed location field. Ask to see how the dashboard identifies cities and case types, and decide whether Sandy Oaks should be reviewed separately from Bexar County or other areas your firm serves.
Recommended approach
Use explicit geography labels in the reporting conversation: Sandy Oaks city, Bexar County, and any broader area should remain separate. Do not approve a dashboard view until you know which geography each ranking, call, form and lead represents.
