1. Set the geographic boundary before reviewing stories
The Census record identifies Sandy Oaks as a municipality in Bexar County. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, and its examples refer to local and national sources across a state. That combination creates an important implementation question: what does “local” mean for your firm? A page about Sandy Oaks, a Bexar County matter and a statewide Texas legal development should not automatically be treated as the same audience or the same service claim. Population does not answer that question. It cannot establish search demand, competition, leads, cases or revenue.
Recommended approach
Ask Bosseo to show how proposed coverage would distinguish Sandy Oaks from Bexar County and Texas. Decide which geographic references your attorneys can responsibly use, which stories warrant a local angle, and which should remain statewide or general legal commentary. Keep the geographic scope accurate on every approved page.
