1. Set the geographic boundary before discussing stories
San Elizario city is recorded as a municipality in El Paso County, Texas. That relationship should guide wording, not expand the service area by implication. A page about a Texas law is not automatically a San Elizario page. A story involving El Paso County is not automatically evidence that San Elizario residents are searching for counsel. Your firm should decide which stories merit a city reference, which belong at the county level and which require only a Texas-wide explanation. The page text describes Legal News as monitoring stories for a firm’s state and matching them to practice areas. That makes geographic judgment an important part of approval rather than something population data can settle.
Recommended approach
Ask Bosseo to show how a proposed story would be assigned to San Elizario, El Paso County or Texas. Reject location language that suggests a local connection the story does not establish. Keep a record of the geographic scope your attorneys approve for each practice area.
