1. Start with the Round Rock service area, not a generic form
Round Rock is recorded as a municipality in Texas, with a 2020–2024 ACS five-year population estimate of 127,786 and a margin of error of 621. The city has recorded county relationships with Travis County and Williamson County. Those facts describe the geographic scope; they do not establish legal demand, search volume, competition, lead volume or revenue. They do matter when you define the intake boundary. A visitor may identify with Round Rock while a matter involves another place, another county or a question your firm does not handle.
Recommended approach
Use the consultation to decide how the intake should ask about location and whether location changes ownership, eligibility or follow-up. Do not use population as a forecast. Review the exact service area your firm accepts, the jurisdictions and matter locations that require escalation, and whether a visitor needs a clear alternative when the firm cannot help.
