1. Start with Roma and Starr County coverage
Roma is recorded as a municipality in Starr County. That relationship matters when you assess whether a news item is relevant to the people and cases your firm serves. A page about a Texas legal development may be useful, while a page framed as though every event occurred in Roma could be misleading. The available population estimate describes Roma city, not the county, the Rio Grande Valley, Texas households generally or the number of people seeking counsel. It should not be used as a proxy for demand or competition. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. The relevant review is whether the proposed coverage can accurately distinguish Roma, Starr County and broader Texas developments.
Recommended approach
Bring a written geographic policy to the consultation. Specify whether you want coverage framed for Roma, Starr County, Texas or more than one area, and require each page to identify the actual place involved rather than implying a local connection that the story does not support.
