1. Start with the actual Rio Grande City service area
The 2020–2024 ACS five-year population estimate is 15,396, with a margin of error of 33. For reputation work, the useful geographic question is narrower: does the firm serve people in Rio Grande City, elsewhere in Starr County, or a broader area?
Recommended approach
Before discussing review growth, document the firm’s actual service area and the places named in its Google Business Profile, website and client communications. Ask Bosseo to evaluate whether the proposed reputation work is centered on Rio Grande City, Starr County, or another stated coverage area. Keep city, county and any wider service territory separate in reporting.
