1. Set geographic boundaries before discussing local news
Richardson is a city in Texas with recorded relationships to Collin County and Dallas County. Those are not interchangeable audiences. A page about a Richardson incident, a county court development and a statewide law change may serve different readers and raise different questions. Population identifies the municipality’s size, but it cannot tell you whether a topic will generate searches or legal inquiries. A sound review should ask which geographic signals belong in each article and whether a statewide story has a clear connection to the firm’s practice areas and service territory.
Recommended approach
Create a written geographic policy for review: Richardson city, relevant parts of Collin County, relevant parts of Dallas County, Texas-wide developments and any broader area the firm actually serves. Treat each as a separate decision. Do not use the Richardson population estimate as a forecast of demand.
