1. Start with the Port Lavaca service area, not an assumed audience
The 2020–2024 ACS five-year population estimate is 11,358, with a margin of error of 285. For Video Intake, the useful local question is narrower: when a visitor from Port Lavaca or the surrounding service area reaches your website, can the intake experience distinguish the matters your firm reviews from inquiries that need a different response?
Recommended approach
Define the geographic language and service boundaries your firm actually uses before building a path. Decide whether Port Lavaca is handled as a city-specific service area, whether Calhoun County is included, and whether other locations require separate routing. Keep those decisions separate from any assumption about how many people will use the intake.
