1. Define the geography before judging performance
Port Arthur is a city, and the Census record associates it with Jefferson County and Orange County. Those are different geographic scopes. A city target, a county target and a wider Texas service area should not be treated as interchangeable when a partner reviews rankings, calls or case intake. A dashboard can only support a useful decision when the firm first states which locations matter for each practice area. The population estimate of 55,828 is context for the municipality, not proof that a particular service has search demand or that a marketing channel will produce matters.
Recommended approach
Ask Bosseo to show how location labels would be defined for your firm’s review. Separate Port Arthur from Jefferson County, Orange County and any broader territory you intentionally serve. Decide whether a lead is counted by the caller’s location, the requested service, the page or channel involved, or another documented rule. Do not use the Census estimate as a forecast.
