1. Set the geographic boundary before reviewing stories
Pilot Point is a municipality in Texas, and the cited Census record associates it with Cooke, Denton and Grayson counties. A firm may serve the city, selected counties, a wider Texas audience, or some combination, but those are different geographic choices. A Pilot Point page should not silently imply that every person in all three counties is a prospective client. Nor should a statewide legal development be presented as local merely because the firm serves Pilot Point.
Recommended approach
Ask Bosseo to review how Legal News would distinguish city, county and statewide coverage for your practice areas. Decide which locations belong in page language, calls to action and internal review. Keep the geographic scope explicit when a story concerns a named roadway, court, agency, statute or incident.
