What does Lead Attribution show for an individual lead?+
Bosseo’s public product page describes a record containing the channel, referrer, landing page, device, session context and attached intake answers. It also describes connecting calls and tracking outcomes through consultation and signed case.
Can it distinguish Pecan Plantation from the surrounding counties?+
The location definitions are a decision the firm must make. Pecan Plantation is associated with Hood County and Johnson County, but the population record does not establish how marketing records will be categorized. Ask Bosseo to review the geographic distinctions you need.
Does attribution prove that a local page created demand?+
No. A connected journey may show how a recorded inquiry arrived, but population is not demand evidence, and attribution does not guarantee search visibility, inquiries or signed cases. Interpret results using the firm’s own records.
Can phone calls be included?+
Bosseo’s public page states that calls can join the same journey record, including the transcript, case-type tag and web journey. Confirm the matching rules and treatment of calls that cannot be connected.
Do we need to change the question we ask at intake?+
The public page says attribution runs behind the scenes and that intake answers attach to the journey. Even so, your firm should review its existing fields and decide whether they capture the qualification and outcome distinctions needed for management decisions.
Where is the information presented?+
Bosseo describes journey-level detail rolling up into its live ROI Dashboard, with views by channel, case type and page. Ask how the consultation would map those views to your geographic and practice-area questions.