1. Start with Pearsall’s actual service boundary
The U.S. Census Bureau records Pearsall as a municipality in Frio County, Texas, with a 2020–2024 ACS 5-year population estimate of 9,045 and a margin of error of 17. That figure describes the city population; it does not establish legal demand, search behavior, competition, language preference, staffing requirements or likely intake volume. If your firm serves Pearsall as well as other parts of Frio County, the Video Intake conversation should distinguish those locations instead of treating the city and county as the same market.
Recommended approach
Write the intake’s location questions around the places and matter types your firm actually accepts. Review whether a visitor from Pearsall, elsewhere in Frio County or outside your service boundary should receive the same next step, a different routing decision or a clear decline message. Confirm those rules during the consultation rather than deriving them from population alone.
