1. Start with the visitors your firm actually wants to evaluate
Bosseo describes Video Intake as a guided survey that lives on a law-firm website. A visitor taps an invitation such as “See if you have a case,” then answers one question at a time. The public product description says the survey can qualify by case type, urgency and fit, and can be weighted toward the work a firm wants to grow. That makes the first decision a practice-area decision, not a population decision. Pearland’s population estimate is municipal context only; it cannot tell you which legal matters visitors will submit or whether a particular category is commercially attractive.
Recommended approach
List the practice areas you want the website to evaluate. For each one, identify the minimum facts needed to decide whether an inquiry belongs with your firm, should be reviewed by a person, or should not proceed to scheduling. Keep the first version focused enough that a visitor can understand why each question is being asked.
