1. Set the geographic brief before reviewing stories
Paloma Creek South is recorded as a CDP in Denton County, Texas. A firm serving this community may nevertheless define its news coverage at several different levels: the community itself, Denton County, the state, or another service area selected by the firm. Those are not interchangeable audiences. A population estimate for Paloma Creek South cannot tell you how many people search for legal information or whether a particular story will generate a qualified inquiry.
Recommended approach
Ask Bosseo to show how geographic scope is defined for Legal News and how that scope relates to your actual service area. Decide which stories are relevant before publication: a Texas law change may matter statewide, while a Denton County proceeding or local incident may require narrower treatment. Record the geographic rationale for each approved page rather than treating every Texas story as locally relevant.
