1. Start with the firm’s actual acceptance rules
The product is described as a branching survey built around practice areas. That matters because “qualified” should mean something specific to your firm: a matter type you handle, within a service area you accept, with enough information for the next step. Palestine is a municipality in Anderson County, Texas, with a 2020–2024 ACS five-year population estimate of 19,136 and a margin of error of 41. That figure provides geographic context only; it does not establish demand, case volume, competition or staffing requirements. Use the geography to define whom you serve, then use your own intake policy to determine what the survey should ask.
Recommended approach
List the practice areas and matter types you want the website to distinguish. For each, identify the information that permits a next-step decision, the conditions that require attorney review and the inquiries your firm does not accept. Keep the survey focused on routing and qualification rather than treating a website response as a legal determination.
