1. Define the geographic audience without guessing at demand
Murillo is recorded as a census-designated place in Hidalgo County, Texas. The 2020–2024 ACS five-year population estimate for Murillo CDP is 8,883, with a margin of error of 1,869. That is useful geographic context for deciding whether Murillo should appear in your intake coverage and routing rules. It does not establish legal demand, search behavior, language preference, competition, lead volume or staffing needs. If your firm serves a wider portion of Hidalgo County or Texas, those areas should be addressed explicitly rather than treated as Murillo.
Recommended approach
Start by naming the geographic scope your firm actually accepts. Then decide whether location belongs near the beginning of the survey, after practice-area questions or only at routing. Review the choice against your conflicts rules, service area and consultation policy. Use the Murillo and Hidalgo County relationship to make coverage precise, not to predict how many people will submit an intake.
