1. Start with the geography your firm can responsibly serve
The useful question is narrower: when a relevant event occurs, which geographic description can your firm accurately discuss, and which people can it represent?
Recommended approach
Create a geographic boundary for review before publishing. It may include Muleshoe, Bailey County, or a broader Texas service area only where that scope matches the firm’s actual practice and professional obligations. Treat city, county and state references as separate editorial decisions. Ask whether a story is genuinely relevant to the firm’s service area rather than using Muleshoe as a decorative local label.
