What does Lead Attribution show for an inquiry?+
Bosseo’s public product text describes channel, referrer, landing page, device, session detail and attached intake answers. It also describes calls joining the journey and outcomes continuing toward consultation and signed case. Confirm the exact proposed scope for your firm during the consultation.
Can it distinguish Mineola from Wood County?+
Bosseo describes channel, page, case-type and journey information, but it does not state a specific geographic-labeling configuration. Ask how your firm’s Mineola and Wood County distinctions would be represented and maintained. The Census identifies Mineola as a municipality in Wood County; it does not define your firm’s service boundary.
Will attribution tell us how many legal leads we will receive?+
No such forecast should be assumed. Population is not a demand or lead estimate, and attribution does not guarantee search visibility, inquiries or signed matters. Its role is to help review the origin and outcome information associated with contacts that are recorded.
Do we need to change how staff ask about source?+
Bosseo’s public page says the attribution instrumentation is built and maintained by Bosseo and is intended to reduce reliance on manual source questions. Your firm should still decide how intake staff record qualification, ownership, follow-up and outcome information, and should confirm the operational requirements in the consultation.
Can phone calls be included?+
Bosseo describes phone calls joining the same journey record, including the web journey that preceded the call. Ask how that would apply to your firm’s phone path, what call information is available and what your team must review or maintain.
How does this differ from aggregate analytics?+
Bosseo positions Lead Attribution as connecting a specific journey to lead information and intake answers rather than showing only anonymous traffic totals. The consultation should clarify the data available to your firm and the limits of any comparison or outcome report.