1. Start with the service area, not a population assumption
Mesquite’s recorded county relationships are Dallas County and Kaufman County. That matters because a Mesquite law firm may serve people within the city, elsewhere in Dallas County, elsewhere in Kaufman County, or a wider Texas area. Those are different geographic questions. A review program should not treat every reviewer, searcher, or inquiry as a Mesquite lead. It should preserve the client’s actual location, the matter’s relevant service area, and the source of the inquiry when those details are available.
Recommended approach
Define the geographic coverage you want to evaluate before changing review outreach. Separate Mesquite from Dallas County, Kaufman County, and broader Texas reporting.
