1. Use Angelina County geography to define the review boundary
Your firm may serve Lufkin, the wider Angelina County area, or clients elsewhere in Texas. Those are different service boundaries. The Census record identifies Lufkin as a municipality in Angelina County; it does not describe your intake territory or prove that callers come from every part of the county. Before reviewing performance, decide which calls belong in the same comparison. A call from someone seeking representation in Lufkin may require a different response path from a call involving another county, another jurisdiction, or a matter your firm does not accept.
Recommended approach
Set geographic questions in your intake review rather than assuming a city population represents demand. Check whether the caller’s location, incident location, court, deadline, and jurisdiction are captured when relevant to your practice. Keep Lufkin and Angelina County labels distinct in reporting so the firm can see what each comparison actually means.
