1. Start with the geography your firm actually serves
Lockhart is a city in Caldwell County, Texas. A population estimate for the municipality can help define the place being discussed, but it cannot establish how many people search for a lawyer, which legal issues they have, or whether a news page will produce an inquiry. Legal News is described as monitoring stories for a state and matching them to a firm’s practice areas. That makes geographic scope a substantive decision: a firm should distinguish Lockhart coverage from Caldwell County coverage and from broader Texas stories rather than treating every location as interchangeable.
Recommended approach
At consultation, list the places your firm intentionally serves and separate city, county and statewide topics. Ask how a proposed page would identify the affected geography, what makes a story relevant to your practice, and whether the call to action should invite a Lockhart resident, a Caldwell County resident or a wider Texas audience.
