Start with the geography your firm actually serves
Lantana is recorded as a CDP in Denton County, Texas. A firm may serve Lantana, other parts of Denton County, or a broader Texas market, but those are different geographic claims. A review strategy should therefore identify the places your firm accepts matters and the places represented in your Google Business Profile and public communications. The local population estimate can help define the community being discussed; it cannot establish how many people need a lawyer or how many prospective clients will search for one.
Recommended approach
On a consultation, map your actual service area separately from Lantana and Denton County. Review whether your profile, review requests and website language accurately describe that coverage. Do not use the population figure as a forecast. Use geographic reporting to ask whether inquiries from Lantana are relevant to your practice and whether inquiries from elsewhere fit your intake criteria.
