1. Set the geographic boundary before choosing stories
Lakehills is recorded as a census-designated place in Bandera County, Texas. That relationship matters because a page about a statewide legal development is not the same as a page framed for Lakehills or Bandera County. Population alone cannot establish that residents are searching for a particular legal topic, nor can it establish competition or likely inquiries. Before approving coverage, define whether the firm serves Lakehills only, Bandera County, a wider Texas market, or several of those areas. Then decide which geographic references are accurate for each practice area.
Recommended approach
Ask Bosseo to show how geographic scope would be represented in proposed Legal News pages. Require a clear distinction between Lakehills, Bandera County and Texas-wide matters. Review whether each page’s call to action matches the clients and matters the firm actually accepts.
