1. Start with the actual service area, not a population assumption
The U.S. Census Bureau records Lackland AFB as a census-designated place in Bexar County, Texas. Its 2020–2024 ACS five-year population estimate is 6,785, with a margin of error of 589. That is geographic and population context only. It does not establish legal demand, search behavior, competition, lead volume, case volume, language preference, or staffing requirements. For Video Intake, the useful question is narrower: can your website offer a clear path to people who decide to inquire online about the practice areas you serve in and around Lackland AFB?
Recommended approach
Define the intended service area before deciding what the survey should ask. Separate Lackland AFB from Bexar County and from any wider Texas service area in your internal routing and reporting. If your firm serves multiple locations, decide whether one intake path should identify location early or whether separate paths are more appropriate. Treat the Census record as context for geography, not as a forecast.
