Start with the Lackland AFB service area, not a generic software brief
Lackland AFB is recorded as a census-designated place in Bexar County, Texas. The available population estimate describes the place; it does not establish the number of prospective clients, matters, calls or transactions your firm handles. That distinction matters when you decide whether a custom application is justified. A tool designed for an assumed market size can solve the wrong problem. Your firm should instead identify the work that occurs when serving people connected to Lackland AFB and the surrounding practice area: where an inquiry arrives, who reviews it, what information must be captured, and which step repeatedly waits for attention.
Recommended approach
Use the consultation to separate the geography your firm serves from the workflow it needs to improve. Describe the manual task in operational terms, such as a lead waiting in an inbox or a status request requiring staff research. Then decide whether the problem is specific enough to scope as software rather than handled by an existing product or a process change.
