1. Define the La Homa service area before judging a channel
La Homa is recorded as a census-designated place in Hidalgo County, Texas. If your firm serves La Homa, decide whether your reporting should isolate La Homa, include the broader county, or use another service-area definition. Those are different geographic questions. A lead associated with La Homa should not automatically be treated as a countywide result, and a county result should not be presented as a La Homa result. Bosseo’s Lead Attribution page describes channel, referrer, landing page, device and session detail for each lead. That makes a geographic review more disciplined: first define the area being evaluated, then inspect the actual records that fall within that scope.
Recommended approach
Bring your preferred geographic definition to the consultation.
