1. Start with the geography your firm actually serves
La Feria is a city in Cameron County, Texas. A page about a statewide legal development, a Cameron County event, or a matter specifically connected to La Feria can each have a different editorial purpose. A useful review therefore separates La Feria from Cameron County and from any wider Texas coverage area your firm chooses to serve.
Recommended approach
Decide whether your news coverage should address only La Feria, the county, or a broader Texas practice area. Keep those geographic choices consistent with your website’s service descriptions and the jurisdictional limits of your practice.
