1. Define the geography before reading the numbers
Those are different geographic scopes. A Kyle keyword, a Hays County result and a broader Texas measure should not be treated as interchangeable. Before evaluating the dashboard, ask which city, county, state and service-area labels appear in rankings, lead records and attribution views. Also ask whether the board can preserve the original geographic label instead of collapsing every inquiry into “Kyle.”
Recommended approach
Use the consultation to agree on geographic definitions for each report. Treat the 56,823 estimate as a reason to make boundaries explicit, not as a forecast. Decide which locations are relevant to your firm and require each metric to retain its stated scope.
